About Me

Profile

Dedicated, energetic, and collaborative UX Design Leader and Relationship Development professional with a trusted track record of establishing and nurturing high-performing teams. Skilled at developing and managing omni-channel experience strategies founded in human-centered design. Demonstrates a balanced player/coach mindset, excelling in both mentorship and hands-on creation of design concepts and prototypes for scalable solutions.

Skills & Certifications

• Human-Centered Design

• Mentorship

• Consumer & Market Research

• CX & UX Strategy

• UX & UI Design 

• Accessibility (WCAG 2.2)

• Portfolio & Project Management

• Story-telling & Data Visualization

• Brand & Marketing

• Agile Development (Certified SAFe 5 Agilist)

• Analytics & Data (SEO, Touchpoint Mapping)

Testimonials

Scroll to see more using the arrows at the right. The following selections were pulled from my Linkedin.

WORK EXPERIENCE

UX Design & Strategy Consultant | Curate Partners | 2024 - present

• Support the strategy consulting division’s goals for clients to achieve impactful digital transformations.

• Lead data visualization designer and story-telling expert, certified in UX, UI, and accessibility.

• UX strategist and UI designer for clients of the strategy consulting division; supplementing clients’ design teams throughout project engagements as well as leading digital transformation with internal teams and partners.

Brand & Experience Designer | Freelance Multi-media Artist | 2010 - present

• Simplify and reduce complex user issues into more satisfying outcomes such as increasing brand awareness for more sales on social media platforms through user research, data analysis, and continuous test and learn methodologies.

• Guide clients through possible solutions to design and develop digital products that resolve found issues.

• Publish blog articles about user research. Create content and social media marketing on Instagram, Facebook, LinkedIn, Twitter, YouTube, and Google.

Director of UX, UI, & Accessibility | Blue Cross Blue Shield MA | 2022 - 2023

• Led and continuously supported a team of 13 UX/UI Designers and Accessibility experts specializing in omni-channel experiences.

• Developed and executed plans to mentor individuals supporting strategy, research, data analysis, design, and testing. Advanced their skills, tools, and knowledge to certify the team consistently delivered high-quality work.

• Managed UX/UI portfolio of work spanning over 40 projects simultaneously, including intake, planning, prioritization, and execution through Agile development delivery.

• Forecasted team resources, budgets, and milestone targets to ensure projects were completed on-time, within budget, and to the satisfaction of stakeholders and users.

• Drove external vendor and contractor relationships to verify they delivered on contractual obligations and met the needs of the UX/UI team and the company as a whole: arranged interviews, validated timesheets, on-boarded, and off-boarded team.

Senior UX Designer (Consultant) | Blue Cross Blue Shield MA (via Curate Partners) | 2017 - 2022

• Created visual concept designs, user workflows, and interactive prototypes that enabled both strategic discussions and supported enterprise-wide initiatives from ideation through launch-to-production.

• Implemented and managed BCBSMA brand and UX standards across all digital channels, communications, and experiences. Ensured accessibility compliance and visual design standards via visual design kit and design system.

• Measured and increased user satisfaction by conducting usability testing for every project to ensure digital experiences were optimized to meet user needs.

• Improved performance of websites (2017) and app (2018) by successfully leading the UX strategy and design implementation to re-platform each channel.

• Managed the brand refresh implementation across web and app channels since 2019.

• Promoted to Director as a full-time employee in 2022 by growing as a leader within the team as a consultant.

• Launched regular design review and collaboration sessions including the UX team and key partners which improved cross-functional partnerships and team morale, increased shared knowledge, and decreased workflow inefficiencies.

• Built digital products from ideation through Agile development and launch-to-production of over 100 products by continuously improving the human-centered design process leveraged.

Creative Advisor, Innovation Labs (Consultant) | CVS Health (via Curate Partners) | 2015 - 2017

• Led design sprints of cross-functional partners to improve digital innovation practices for the enterprise of CVS Health.

• Bridged the expectations of customers with core values and business initiatives of CVS Health. Conducted consumer and market research to inform user persona development and journeys. Created wireframes and interactive prototypes to validated in user testing. 

• Supported agile development and QA testing to ensure programs successfully launched to production. Measured user satisfaction and success of programs post-launch for rapid iteration, if needed.  

• Developed a unique brand within the enterprise to enhance story-telling for research and outcomes presentations to senior leadership. Illustrated the lab’s processes to rapidly test and implement new programs. 

Senior UX Designer | emagine | 2013 - 2015

• Oversaw junior design team members and managed projects from initial concepts through completion.

• Developed and reformed the hiring and on-boarding process for emagine’s content management team and junior interactive designers.

• Optimized information architecture, wireframes, and visuals to meet target audience needs and client's overall objectives.

• Synthesized user research findings into meaningful CRO recommendations and actionable results.

• Implemented conversion-boosting pay-per-click campaigns accompanied by landing page creation.

Graphic Designer | Manuka Sports Event Management | 2012 - 2013

• Developed and managed online presence and physical marketing campaign materials for "The Atlantic Cup: America's First Carbon-Neutral Class40 Grand Prix" distributed in Charleston, SC; New York City, NY; and Newport, RI.

• Expanded branding guidelines and produced templates for promotional materials to increase brand consistency and speed-to-market.

• Created logos and fundraising materials for independent green-initiative events.

• Designed and developed agency’s web and physical media presence.

EDUCATION

Bachelors of Fine Arts (BFA), Digital Media & Design | University of Rhode Island | 2013

• Minors in both Art History and Psychology

• College of Arts and Sciences Dean's List

• Graduated magna cum laude 

Ready to connect?

View my LinkedIn, email me, or download a copy of my resumé. Or… continue to my design portfolio for examples of my work in action.